What is true about Dynamic Content? [Choose three answers]
A. You can base variations on Scoring Categories
B. You can use dynamic content in subject lines
C. You can add up to 25 variations of content
D. You can add dynamic content to web pages
正解:B,C,D
質問 2:
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
正解:B,D
質問 3:
Which is not a standard role in Pardot? [Choose one answer]
A. Administrator
B. Marketing
C. Sales Manager
D. Sales User
正解:D
質問 4:
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?
A. The prospect is sent to the recycle bin
B. The prospect is marked as do not email
C. The prospect is unassigned from its user
D. The prospect is marked as opted out
正解:A
質問 5:
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Using the data format drop-down, set the email validation option at the form level.
C. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
D. Send the content via an autoresponder email with a link to download the content.
正解:A,B
質問 6:
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.
B. The Salesforce person account record will only sync with the prospect record in Pardot.
C. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.
D. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.
正解:D
質問 7:
What is true about scoring? [Choose one answer]
A. Salesforce opportunities can influence a prospect's score.
B. It is not possible to reset a prospect's score to 0.
C. Pardot will automatically assign prospects a score from F- to A+.
D. Pardot comes with a scoring model that cannot be adjusted or changed.
正解:A
質問 8:
"LenoxSoft is migrating prospect records from an external system into Pardot. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Pardot before importing in the records.
What are two ways they should decide which fields to recreate in Pardot?
Choose 2 answers
A. Pull a report of the data they intend to use for segmentation purposes.
B. Ask their accounting team to review and select the five most helpful fields.
C. Review existing forms and landing pages to understand what data needs to be collected.
D. Filter existing prospect records to see which custom fields have the most data.
正解:A,C
質問 9:
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
Which two benefits of installing the Pardot tracking code should be considered?
Choose 2 answers
A. Capture complete demographic information about an anonymous visitor.
B. Track the prospect's click path through the website's content.
C. Trigger page actions to occur when a prospect visits a certain URL.
D. Associate visitor activity to a prospect on form submission.
正解:B,C
大塚** -
過去問にチャレンジ → いざ本番! という流れです。
個人的には、非常に読みやすく、ストレスなく勉強を続けられました