814 お客様のコメント
質問 1：
Which of the following is most critical to prioritize during a system audit?
A. Updating campaign templates
B. Removing inactive campaigns
C. Renaming program folders
D. Fixing data governance issues
正解：D
質問 2：
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
A. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
B. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows
C. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports
D. Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
正解：D
質問 3：
Which metric is most relevant for tracking lifecycle changes in Marketo?
A. Email Open Rate
B. Program Success Rate
C. Stage Velocity
D. Lead Conversion Rate
正解：C
質問 4：
What is a "detour" in a lifecycle model?
A. A lead that bypasses the initial stages of the lifecycle
B. A manual override in lead scoring
C. A temporary change in the lifecycle path due to specific conditions
D. A fallback stage for inactive leads
正解：C
質問 5：
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?
A. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
正解：C
質問 6：
How can API integrations be secured in Marketo? (Choose two)
A. Use approved API tokens
B. Use dynamic content for security
C. Enable IP restrictions for API access
D. Disable external integrations
正解：A,C
質問 7：
A client wants to measure ROI for a webinar campaign.
What should be implemented?
A. Create static lists for webinar attendees
B. Evaluate only engagement stream performance
C. Use Program Tags for attribution
D. Leverage a single-touch attribution model
正解：C
質問 8：
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)
A. Configure program tokens for UTM parameters that have been inherited from a parent folder
B. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
C. Configure local program tokens to set UTM parameters
D. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
E. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
F. Configure Program Member Custom Fields to track the UTM parameters
正解：A,E,F
質問 9：
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?
A. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
B. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
C. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
D. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
正解：B
Which of the following is most critical to prioritize during a system audit?
A. Updating campaign templates
B. Removing inactive campaigns
C. Renaming program folders
D. Fixing data governance issues
正解：D
質問 2：
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
A. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
B. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows
C. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports
D. Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
正解：D
質問 3：
Which metric is most relevant for tracking lifecycle changes in Marketo?
A. Email Open Rate
B. Program Success Rate
C. Stage Velocity
D. Lead Conversion Rate
正解：C
質問 4：
What is a "detour" in a lifecycle model?
A. A lead that bypasses the initial stages of the lifecycle
B. A manual override in lead scoring
C. A temporary change in the lifecycle path due to specific conditions
D. A fallback stage for inactive leads
正解：C
質問 5：
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?
A. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
正解：C
質問 6：
How can API integrations be secured in Marketo? (Choose two)
A. Use approved API tokens
B. Use dynamic content for security
C. Enable IP restrictions for API access
D. Disable external integrations
正解：A,C
質問 7：
A client wants to measure ROI for a webinar campaign.
What should be implemented?
A. Create static lists for webinar attendees
B. Evaluate only engagement stream performance
C. Use Program Tags for attribution
D. Leverage a single-touch attribution model
正解：C
質問 8：
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)
A. Configure program tokens for UTM parameters that have been inherited from a parent folder
B. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
C. Configure local program tokens to set UTM parameters
D. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
E. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
F. Configure Program Member Custom Fields to track the UTM parameters
正解：A,E,F
質問 9：
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?
A. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
B. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
C. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
D. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
正解：B
柳沼** -
二回目AD0-E560試験参考書を買いました。そして、AD0-E560試験に合格しました。確実に使い安い資料ですね。