A client asks what the attribution window is for a Facebook Ad campaign you are running for them. You have not changed this from the default setting. What would the correct answer be?
A. 1 day after viewing, 14 days after clicking
B. 3 days after viewing, 14 days after clicking
C. 3 days after viewing, 28 days after clicking
D. 1 day after viewing, 28 days after clicking
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
When you create a Facebook Page which category enables users to write reviews on that page?
A. Company organisation or institution
B. Brand or Product
C. Local business or place
D. Cause or Community
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
In which of the following scenarios would an advertiser most benefit from implementing the Facebook Pixel?
A. A local business promoted post, aiming to increase visits to a store
B. A national retailer's campaign aimed at increasing the amount of sales for a particular product
C. A Facebook likes campaign, aiming to maximise the audience of a particular brand's Facebook page
D. A brand awareness campaign, looking to gain maximum national exposure on digital media
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
A client who is a local fitness instructor wants to convert his existing Facebook profile into a business page. Is this possible?
A. No, it cannot be done.
B. No, not unless an identical page is created
C. Yes, it can be done an unlimited number of times
D. Yes, but it can only be done once
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
If you were looking to set up dynamic ads to automatically target those who have viewed a certain product on your website. Which specialty would be most appropriate for the Facebook Marketing Partner to possess?
A. Small Business Solutions
B. Ad Technology
C. Audience Data Providers
D. Creative Platforms
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 6:
When using a custom audience what does an "identifier" refer to?
A. The Facebook unique ID given to any individuals who are part of an audience group
B. The data used to match customers to people on Facebook
C. The name given to your custom audience
D. The unique hash which keeps all customers personal data anonymous
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
Isihkawa -
310-101の知識としてもこの本を真面目に勉強すれば合格点を取れると思い、余裕で310-101に受かりました!!