You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.
A. Always include your customers' countries in their own column in your file.
B. Always include the country code as part of your customer's phone numbers.
C. For customer lifetime value rate your customers on a ranking from 1-10
D. Include only customers with highest value order for best performance.
E. Convert different currencies into the same one.
正解:A,B,E
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
A. Merge both audiences and run the campaign only on one audience.
B. Delete Audience #2 and run ads on Audience #1.
C. Change Audience #1 interests to something different that still appeals to apparel.
正解:A,C
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
A. Reach Outcomes
B. Sales Outcomes
C. Impact Outcomes
D. Brand Outcomes
E. Audience Outcomes
正解:B,D,E
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.
A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
B. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
C. You need to change frequency cap to 3 with post interaction campaigns.
D. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
E. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.
A. Send an email that includes the details of the campaigns and links to it.
B. You can send them the CSV file of your campaigns through email.
C. You can send a link directly from the Campaign Planner for them to see.
D. You can't share campaigns in the Campaign Planner.
正解:A,B,C
解説: (Pass4Test メンバーにのみ表示されます)
質問 6:
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.
A. Include Audience Network as additional placement
B. Add three new images into the ad set
C. Change the optimization to daily unique reach.
D. Change optimization from standard delivery to accelerated delivery.
E. Change the campaign objective to engagement.
正解:A,D
質問 7:
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
A. You have to use Facebook pixel parameters in order to categorize each blog post.
B. You have to create additional events in order to categorize each blog post.
C. It is not possible to do what your client is requesting.
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
質問 8:
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
A. Videos running on Facebook-only placement can be up to 90 seconds.
B. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
C. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
E. Videos on Audience Network only in-stream placement must have at least 5 seconds.
正解:E
解説: (Pass4Test メンバーにのみ表示されます)
質問 9:
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
A. CPC
B. CPM
C. Brand Lift
D. Frequency
E. Reach
正解:B,C,D,E
解説: (Pass4Test メンバーにのみ表示されます)
福井** -
410-101使いやすかった。ここで感謝を申し上げます。ありがとうございました。