You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.
A. You should decrease your budget to $3,000
B. You should increase the budget from ad #5
C. You should delete all ad sets and have leave just one.
D. You should use budget optimization for your campaign.
E. You turn off Ad #1
F. You should switch the budget from ad #4 to ad #2.
G. You should switch your campaign objective from post interaction to brand awareness.
正解:C,D,E,G
質問 2:
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.
A. Complete Registration
B. Lead
C. Add Payment Info
D. Add to Cart
E. Purchase Event
F. View Content
正解:B,D,E,F
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.
A. You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
B. You build a similar audience based on people who've checked out and run the 30% discount campaign.
C. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
D. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
正解:A,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
A. CPC
B. CPM
C. Brand Lift
D. Frequency
E. Reach
正解:B,C,D,E
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.
A. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
B. Add map card with your page location.
C. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
D. Use Store Visit ads in order to bring traffic to the two specific retail stores.
正解:A,B,C,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 6:
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.
A. You should add your domain URL as a list of verified domains.
B. You can't block lists of websites for your campaigns.
C. You can use DNS TXT record set up to verify your domain.
D. You can add a .csv file with a list of all the websites you want to block.
E. You can upload an HTML file to verify your domain.
正解:C,D,E
解説: (Pass4Test メンバーにのみ表示されます)
質問 7:
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook won't spend more than 25% of your daily budget on a given day
B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
C. Facebook won't spend more than 125% of your account limit
D. Facebook won't spend more than 25% of your campaign lifetime budget
E. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
正解:A,B
解説: (Pass4Test メンバーにのみ表示されます)
質問 8:
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.
A. You need to associate the client's website pixel with the product catalog in the Ad Account.
B. You need to create a new pixel and re-upload the product catalog.
C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D. You should run remarketing campaigns without the Facebook pixel.
E. You need to associate the client's website pixel with the product catalog in the Business Manager.
正解:C,E
解説: (Pass4Test メンバーにのみ表示されます)
質問 9:
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.
A. Set up your account spending limit to $10,000
B. Set up your billing threshold to $10,000
C. Set up a lifetime budget for your campaigns to $10,000
D. Configure your campaign limit to $10,000
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
Sakai -
試験合格のための対策書です。解説メインで、過去問もついています。410-101情報量は多いのでそれに関しては満足。