最新なFacebook 410-101問題集（152題）、真実試験の問題を全部にカバー！

質問 1：
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.
A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
C. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
D. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
正解：C
解説: (Pass4Test メンバーにのみ表示されます)

質問 2：
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.
A. Pixel Moderator
B. Pixel Ad Manager
C. Pixel Standard Access
D. Pixel Editor
E. Pixel Event Manager
正解：D
解説: (Pass4Test メンバーにのみ表示されます)

質問 3：
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.
A. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
B. FL@VOR can't be used, you should use FLAVOR.
C. You should not have any issues with naming the fan page FL@VOR.
D. FL@VOR can't be used, you should use flavor.
E. FL@VOR can't be used, you should use fl@vor.
正解：A
解説: (Pass4Test メンバーにのみ表示されます)

質問 4：
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
A. Create a new campaign with video view as the campaign objective.
B. You should unpublish the post and re-publish it as an ad.
C. You should make sure the campaign has not ended.
正解：A
解説: (Pass4Test メンバーにのみ表示されます)

質問 5：
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
A. Whether you use Facebook Manager or the Fan Page to run ads.
B. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
C. Facebook Auction.
D. Pacing system you set up.
正解：B,C,D
解説: (Pass4Test メンバーにのみ表示されます)

質問 6：
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
A. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B. There is no way of knowing on Facebook how much it would cost to reach both audiences.
C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
正解：C
解説: (Pass4Test メンバーにのみ表示されます)

質問 7：
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
A. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
B. The expected CPM can't be compared between the impressions and video views campaigns.
C. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
D. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
正解：A,C,D
解説: (Pass4Test メンバーにのみ表示されます)

質問 8：
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
A. Your customer database from the last 5 years.
B. People who have opened your mobile app in the last 92 days.
C. People who have visited your website in the last 365 days.
D. People who have opened a Lead form but have not submitted data in the past 180 days.
E. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
F. People who have clicked any links on a Canva in the past 180 days.
正解：A,B,E,F
解説: (Pass4Test メンバーにのみ表示されます)

質問 9：
You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.
A. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
B. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
C. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
E. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)