What factors are involved in determining email deliverability?
A. Whitelist
B. Domain Keys
C. Sender Policy Framework (SPF)
D. CAN-SPAM
E. Sender ID
正解:B,C,D
質問 2:
What is true about page actions? [Choose three answers]
A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You cannot set the prospect ' s source campaign with page actions.
C. You cannot use auto responder emails with page actions.
D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
正解:A,C,D
質問 3:
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B. Export existing custom field mappings to import desired fields into Account A.
C. Manually rebuild any automations built in Account B in Account A.
D. Include prospect activity history from Account B in their prospect import if they want to retain it.
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
LenoxSoft ' s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
正解:D
質問 5:
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D. Refine scoring and grading models to only give the Sales team the most qualified leads.
正解:D
質問 6:
What is true about grading? [Choose two answers]
A. All prospects start with a grade of D.
B. A prospect can be associated to multiple profiles.
C. You cannot change the default profile criteria
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by #, # or 3/3 of a grade.
正解:A,D
質問 7:
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
A. The prospects were on a suppression list used on the operational list email send.
B. The prospects were set to " false " for opted out and set to " true " for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to " true " for opted out and set to " false " for do not email.
正解:B
質問 8:
What is critical in achieving good email deliverabillty?
A. Setting up email authentication
B. Sending email through dedicated IP
C. Having a text only version of email content
D. Using personalization in email content
正解:A
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Takahashi -
これだけでも完璧に学習すれば、受かる可能性は大きい。Marketing-Cloud-Account-Engagement-Consultant勉強しやすい本だと思いました。