An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural engines. Segments have already been created an Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply, segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Pull an Adobe Report Builder request for both segments and add the results
B. Use segment stacking in Adobe Report Builder to combine the two segments above
C. Use a new segment that combines mobile and natural search visits
D. Pull an Adobe Report Builder request for both segments and take the difference of the results
正解:B
質問 2:
An analyst needs to report on the number of visits where the product, "Basic High Waist Jean," was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product, "Basic High Waist Jean," was viewed OR purchased within the same visit. What is the result?
A. The reported number of visits increases.
B. The reported number of page views decreases
C. The reported number of page views stays the same
D. The reported number of visits decreases.
正解:A
質問 3:
The analysis site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time. The analyst needs to trend the interaction "dropdown clicks" and visits in the same report. How can the analyst trend the interaction above (for "dropdown clicks") with site-wide visits, in the same report?
A. Create a segmented metric for event1, where eVar1's value is "dropdown clicks" and use the Key Metrics report with the visits metric
B. Trend the eVar1 report for "dropdown clicks" and then add visits to that eVar report
C. In a dashboard, trend instances of "dropdown clicks" in the same reportlet with the visits metric
D. Add "dropdown clicks" instances to the Key Metrics report along with visits
正解:D
質問 4:
An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is to capture the value of the "cid" query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html&cid=paid_search-google
B. www.site.com/home.html&utm_cid=paid_search-google
C. www.site.com/home.html?utm_cid=paid_search-google
D. www.site.com/home.html?cid=paid_search-google
正解:D
質問 5:
How do the values of calculated metrics change from March 2016 compared to December 2016?
A. The value of Order/Product Views increases
B. The value of Order/Product Views remains the same
C. The value of Order/Product Views decreases
正解:A
質問 6:
Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
A. A Regular Expression where the rule contains "brand"
B. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them
C. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification
D. A Contains rule that matches two underscores, pulling out the value between them
正解:C