The analyst needs to create classification for the Products reports for product category. product color and product size.
Where should the analyst create these classifications for the products report?
A. The Classification Rule Builder
B. The Report Suite Settings for Traffic Variables
C. The Report Suite Settings for Conversion Variables
D. The Classification Importer
正解:A
質問 2:
An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?
A. Select the "Share" option, create a new custom group for the set of users and share the project with that group from the Workspace
B. Select the "Share" option and add each individual that needs to access the project from the Workspace
C. Add the Workspace to the user group from the Admin console
D. Share the Workspace with the user group from within the Workspace
正解:C
質問 3:
Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
A. Anomaly detection in Adobe Analytics Reports
B. Processing Rules in Adobe Analytics Admin
C. Tracking code in Adobe Analytics Reports
D. Segment comparison in Workspace
正解:A,C
質問 4:
Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
A. A Regular Expression where the rule contains "brand"
B. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them
C. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification
D. A Contains rule that matches two underscores, pulling out the value between them
正解:C
質問 5:
In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

A. Average revenue per click-through decreases
B. Average revenue per order increases
C. Average orders per checkout decreases
D. Average orders per click-through increases
正解:C
質問 6:
An analyst needs to create a URL to give to the marketing department for use in a paid search campaign. The URL that the analyst created looks as follow:
www.site.com/landing_page.html?cid=paid-search_jeans-campaign
After the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.
What change should the analyst make to ensure paid search traffic from the URL above is present in the "Search engines - Paid" report?
A. Update the processing rules for the Natural Search channel in the marketing channel report to exclude hits where the query parameter "cid" is in the URL
B. Configure Paid Search Detection in the admin console to include the "cid" query parameter
C. Configure Natural Search Detection in the admin console to exclude the "cid" query parameter
D. Update the processing rules for the Paid Search channel in the marketing channel report to include hits where the query parameter "cid" is in the URL
正解:A
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