A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'.
Here are some example tracking codes provided by the media agency.

The marketing channel processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?
A. The Marketing channel processing rule is using a different query string parameter.
B. The display ad placements are not configured correctly.
C. The variables in the tracking code are not following a consistent taxonomy.
D. The Marketing Channel processing rule is not set up to collect for the summet2019 campaign.
正解:D
質問 2:
A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?
A. Orders
B. Cost per acquisition
C. Conversation Rate
D. Revenue
正解:B
質問 3:
What happens when an analyst checks the box ''make this an Experience Cloud Audience in the Segment Builder.
A. Automatically tags the segment as an Experience Cloud Segment''
B. Automatically shares the Segment with all adobe analytics users and user groups within the organization
C. Allows for usage of the Segment in Audience Manager and Target
D. Approves the segment for all Experience Cloud users
正解:C
質問 4:
A the analyst team has created an Analyst Workspace project featuring a Cohort Table and a Scatter Visualization. The executive team, which does not have Analytics access, has requested distribution of the report.
Which available file format should be used for distribution of the report?
A. PTT
B. CSV
C. XLSZ
D. PFF
正解:B
質問 5:
Various reports show None Unspecified other, or unknow depending on the specific report viewed, generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statements explains the possible behavior of the data?
A. When viewing classification data any value that does not have data associated with that particular returns ''NONE''. To resolve this issue create a classification export file and classify the appropriate columns.
B. This happens when a user comes to your site for the first and males a purchase without firing eVar1. If you view order in the eVar1 report, there is no value to attribute this order to, so it will appear as NONE.
C. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor profile| technology report when that variable is not defined before a success event.
D. Similar to events firing eVars, It is possible to see ''OTHER'' in a merchandising eVar report when that variable is not defined before a success event.
正解:C
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Takamura -
AD0-E202のアプリバージョンはおすすめです。スマートフォンからアクセスしてもできるので、電車での移動中でも利用していました。それのおかげで試験にも無事合格しました。