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質問 1：
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
A. Click-through rates
B. Conversion attribution
C. Cost per click
D. Total revenue earned
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
A. Post the weekly coupon flyer as a PDF.
B. Post recipes with coupons for the ingredients.
C. Post a link to their corporate Web site.
D. Schedule promotion events at various store locations.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Reputation damage and financial loss
C. Financial loss and corporate identify theft.
D. Reputation damage and cybercrime.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
A. Business blog
B. Webinar
C. Live streaming
D. Micro blog
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
A. Position based
B. Multi source
C. Single source
D. Last social touch
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
A. Community
B. Executive
C. Platform
D. Campaign
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
A. Click-through rates
B. Conversion attribution
C. Cost per click
D. Total revenue earned
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
A. Post the weekly coupon flyer as a PDF.
B. Post recipes with coupons for the ingredients.
C. Post a link to their corporate Web site.
D. Schedule promotion events at various store locations.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Reputation damage and financial loss
C. Financial loss and corporate identify theft.
D. Reputation damage and cybercrime.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
A. Business blog
B. Webinar
C. Live streaming
D. Micro blog
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
A. Position based
B. Multi source
C. Single source
D. Last social touch
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
A. Community
B. Executive
C. Platform
D. Campaign
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
Maeno -
合格点に到達するための基礎力を効率よく身につけ、易しすぎず難しすぎず問題なく1D0-623合格できると感じました。