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質問 1：
A benefit of Google AdWords image ads is that they:
A. Are viewable on all mobile devices, regardless of country or carrier.
B. Allow advertisers to set budgets for each ad variation within an ad group.
C. Can be targeted to both the Google Display Network and Search Network.
D. Can appear next to related content on a website.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?
A. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
B. By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
C. None of these options are correct
D. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
正解：D
質問 3：
Which AdWords settings are specified at the account level?
A. A unique email address, a password, and billing information.
B. Location targeting, cost-per-click (CPC) bids, and match types.
C. Network distribution preferences and a set of keywords.
D. A daily budget and a set of keywords and placements.
正解：A
質問 4：
Which best describes contextual targeting?
A. Ads are targeted only to websites related to specific businesses.
B. Themes of selected placements determine related websites where ads will appear.
C. Ads are targeted to groups of websites based on their site categories.
D. Themes of keywords are matched to relevant content on websites where ads will appear.
正解：D
質問 5：
What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
A. Ads will show when a user searches on the advertiser's keywords, but the ad's rank
B. Ads will not show every time a user searches on the advertiser's keywords.
C. Ads will never show when a user searches on the advertiser's keywords.
D. Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
The Google AdWords system rewards good Quality Score by
A. Placing the most relevant ad into the natural search results.
B. Guaranteeing the associated ad to show on all relevant queries.
C. Adding a free badge that identifies ads with high Quality Score as "top ads".
D. Placing the associated ad in a higher position.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
How can advertisers using click-to-play video ads grab the attention of their viewers?
A. Use a standard banner as the opening image.
B. Use silent videos to focus attention on images.
C. Use several lines of text on the opening image
D. Deliver key messages early in the video ad.
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:
A. Impact search results and cost-per-click (CPC) on the Google Display Network
B. Determine where on the Google Display Network the ads will run
C. Impact the time of ads that the impacts are eligible to show
D. Determine the target return on investment (ROI) for a given ad group
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 9：
In order to see where their ads have shown on the Google Display Network, advertisers should:
A. Automatic placements" on the Networks tab.
B. Review the network statistics under the Opportunities tab.
C. Run a Google Display Network report under the Reporting tab.
D. Visit websites that have the same theme as the ad group to verify where the ads show.
正解：A
A benefit of Google AdWords image ads is that they:
A. Are viewable on all mobile devices, regardless of country or carrier.
B. Allow advertisers to set budgets for each ad variation within an ad group.
C. Can be targeted to both the Google Display Network and Search Network.
D. Can appear next to related content on a website.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?
A. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
B. By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
C. None of these options are correct
D. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
正解：D
質問 3：
Which AdWords settings are specified at the account level?
A. A unique email address, a password, and billing information.
B. Location targeting, cost-per-click (CPC) bids, and match types.
C. Network distribution preferences and a set of keywords.
D. A daily budget and a set of keywords and placements.
正解：A
質問 4：
Which best describes contextual targeting?
A. Ads are targeted only to websites related to specific businesses.
B. Themes of selected placements determine related websites where ads will appear.
C. Ads are targeted to groups of websites based on their site categories.
D. Themes of keywords are matched to relevant content on websites where ads will appear.
正解：D
質問 5：
What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
A. Ads will show when a user searches on the advertiser's keywords, but the ad's rank
B. Ads will not show every time a user searches on the advertiser's keywords.
C. Ads will never show when a user searches on the advertiser's keywords.
D. Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
The Google AdWords system rewards good Quality Score by
A. Placing the most relevant ad into the natural search results.
B. Guaranteeing the associated ad to show on all relevant queries.
C. Adding a free badge that identifies ads with high Quality Score as "top ads".
D. Placing the associated ad in a higher position.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
How can advertisers using click-to-play video ads grab the attention of their viewers?
A. Use a standard banner as the opening image.
B. Use silent videos to focus attention on images.
C. Use several lines of text on the opening image
D. Deliver key messages early in the video ad.
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:
A. Impact search results and cost-per-click (CPC) on the Google Display Network
B. Determine where on the Google Display Network the ads will run
C. Impact the time of ads that the impacts are eligible to show
D. Determine the target return on investment (ROI) for a given ad group
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 9：
In order to see where their ads have shown on the Google Display Network, advertisers should:
A. Automatic placements" on the Networks tab.
B. Review the network statistics under the Opportunities tab.
C. Run a Google Display Network report under the Reporting tab.
D. Visit websites that have the same theme as the ad group to verify where the ads show.
正解：A
矢野** -
友達にadwords-fundamentals問題集を進めてくれる。この問題集を勉強して、89％の点数を撮りました。大変嬉しいです。