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質問 1：
Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?
A. Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
B. It's easier to stop and restart ads independently with two separate campaigns.
C. Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
D. It's easier to manage invoices for each Google search and the Google Content Network with this approach.
正解：C
質問 2：
Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
A. 60 days
B. 30 days
C. 24 hours
D. 7 days
正解：B
質問 3：
Which of the following is a Google property where display ads are eligible to appear?
A. YouTube
B. Wonder wheel
C. MSN
D. Yahoo
正解：A
質問 4：
Examine the image below: What tool is being used in the image?
A. Dynamic Logic
B. Google Analytics
C. Google AdWords Reporting
D. YouTube Insight
正解：D
質問 5：
Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?
A. Direct response advertiser
B. Campaign advertiser
C. Display advertiser
D. Brand advertiser
正解：D
質問 6：
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
A. In video overlay
B. Image ad
C. In stream video
D. Banner ad
正解：C
質問 7：
Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?
A. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
B. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
C. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
D. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
正解：C
質問 8：
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
B. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
C. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
正解：C
Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?
A. Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
B. It's easier to stop and restart ads independently with two separate campaigns.
C. Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
D. It's easier to manage invoices for each Google search and the Google Content Network with this approach.
正解：C
質問 2：
Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
A. 60 days
B. 30 days
C. 24 hours
D. 7 days
正解：B
質問 3：
Which of the following is a Google property where display ads are eligible to appear?
A. YouTube
B. Wonder wheel
C. MSN
D. Yahoo
正解：A
質問 4：
Examine the image below: What tool is being used in the image?
A. Dynamic Logic
B. Google Analytics
C. Google AdWords Reporting
D. YouTube Insight
正解：D
質問 5：
Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?
A. Direct response advertiser
B. Campaign advertiser
C. Display advertiser
D. Brand advertiser
正解：D
質問 6：
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
A. In video overlay
B. Image ad
C. In stream video
D. Banner ad
正解：C
質問 7：
Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?
A. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
B. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
C. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
D. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
正解：C
質問 8：
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
B. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
C. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
正解：C
Wakana -
一回で合格しました。この本で理解していれば、迷わず回答できる問題が９割でした。このadwords-display一つで充分だと思います。