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質問 1：
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A. It's the number of conversions that have happened from a video ad.
B. It's the conversion rate for ads in the Google Content Network.
C. It's the cost of conversions that have happened after a user saw Bob's ad online.
D. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
正解：D
質問 2：
Examine the image below:
What tool is being used in the image?
A. Dynamic Logic
B. Google Analytics
C. Google AdWords Reporting
D. YouTube Insight
正解：D
質問 3：
You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?
A. TV budget for advertisements
B. Televisions show
C. TV commercials
D. Digital video that is television and Web-ready
正解：C
質問 4：
Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?
A. $35,000
B. $50,000
C. $25,000
D. $10,000
正解：A
質問 5：
If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
A. 900x300 pixels
B. 750x125 pixels
C. 960x250 pixels
D. 800x200 pixels
正解：C
質問 6：
Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?
A. Targeting by demographics
B. Targeting by Spanish
C. Targeting by language
D. Targeting by location
正解：C
質問 7：
Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?
A. Vertical template
B. Format-specific template
C. Popular template
D. Seasonal template
正解：B
質問 8：
You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
A. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
B. A promoted video is a paid video placement on YouTube.
C. A promoted video is a video that YouTube will promote to its users.
D. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
正解：A
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A. It's the number of conversions that have happened from a video ad.
B. It's the conversion rate for ads in the Google Content Network.
C. It's the cost of conversions that have happened after a user saw Bob's ad online.
D. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
正解：D
質問 2：
Examine the image below:
What tool is being used in the image?
A. Dynamic Logic
B. Google Analytics
C. Google AdWords Reporting
D. YouTube Insight
正解：D
質問 3：
You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?
A. TV budget for advertisements
B. Televisions show
C. TV commercials
D. Digital video that is television and Web-ready
正解：C
質問 4：
Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?
A. $35,000
B. $50,000
C. $25,000
D. $10,000
正解：A
質問 5：
If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
A. 900x300 pixels
B. 750x125 pixels
C. 960x250 pixels
D. 800x200 pixels
正解：C
質問 6：
Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?
A. Targeting by demographics
B. Targeting by Spanish
C. Targeting by language
D. Targeting by location
正解：C
質問 7：
Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?
A. Vertical template
B. Format-specific template
C. Popular template
D. Seasonal template
正解：B
質問 8：
You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
A. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
B. A promoted video is a paid video placement on YouTube.
C. A promoted video is a video that YouTube will promote to its users.
D. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
正解：A
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