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質問 1：
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
A. One parent BU and one child BU.
B. One parent BU and two child BUs with their own Sender Authentication Packages.
C. One parent BU with three additional private domains.
D. One parent BU and three child BUs with their own Sender Authentication Packages.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the child business unit.
C. A Private Domain should be applied to the parent business unit.
D. A Sender Authentication Package should be used for Cloud Kicks.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
A. Automation with a Send SMS and Send Email activity in separate consecutive steps.
B. Journey Builder multi-step journey with an API entry event and a decision split.
C. Journey Builder Transactional Send Journey.
D. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
C. Select "Subscribers will be unsubscribed from this business unit only" in Settings
D. Select "Use separate 'Subscription Center' for this business unit" in Settings
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
A. Google Analytics 360
B. Data Studio
C. Web Analytics Connector
D. Audience Studio
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
Scenario: Northern Trail Outfitters (NTO) aims to create a dynamic audience from a data extension for a daily email campaign. The audience changes daily, and the emails include a "View As Web Page" (VAWP) link.
NTO wants to ensure this link remains functional even as the audience is refreshed daily.
A. Use exclusion lists for the send - excluding those that already were sent the email
B. Use SQL Query to filter the audience into a new data extension that is upserted every day
C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
B. Leverage personalization strings within the email template to pull in language-specific content.
C. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
D. Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
正解：A,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios. They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
A. Distributed Marketing
B. Distributed Sending
C. Marketing Cloud Connect
D. Einstein Content Selection
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 9：
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and Email.
What would a consultant recommend?
A. Tracking Extracts
B. Send Logs
C. _Send Data Views
D. Contact History
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
A. One parent BU and one child BU.
B. One parent BU and two child BUs with their own Sender Authentication Packages.
C. One parent BU with three additional private domains.
D. One parent BU and three child BUs with their own Sender Authentication Packages.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the child business unit.
C. A Private Domain should be applied to the parent business unit.
D. A Sender Authentication Package should be used for Cloud Kicks.
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
A. Automation with a Send SMS and Send Email activity in separate consecutive steps.
B. Journey Builder multi-step journey with an API entry event and a decision split.
C. Journey Builder Transactional Send Journey.
D. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
C. Select "Subscribers will be unsubscribed from this business unit only" in Settings
D. Select "Use separate 'Subscription Center' for this business unit" in Settings
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
A. Google Analytics 360
B. Data Studio
C. Web Analytics Connector
D. Audience Studio
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
Scenario: Northern Trail Outfitters (NTO) aims to create a dynamic audience from a data extension for a daily email campaign. The audience changes daily, and the emails include a "View As Web Page" (VAWP) link.
NTO wants to ensure this link remains functional even as the audience is refreshed daily.
A. Use exclusion lists for the send - excluding those that already were sent the email
B. Use SQL Query to filter the audience into a new data extension that is upserted every day
C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
B. Leverage personalization strings within the email template to pull in language-specific content.
C. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
D. Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
正解：A,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios. They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
A. Distributed Marketing
B. Distributed Sending
C. Marketing Cloud Connect
D. Einstein Content Selection
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 9：
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and Email.
What would a consultant recommend?
A. Tracking Extracts
B. Send Logs
C. _Send Data Views
D. Contact History
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
立野** -
Marketing-Cloud-Consultant復習教材は私の多くの時間を節約しました。そして、Marketing-Cloud-Consultant試験に合格しました。ありがとう！