LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
A. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
B. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
正解:B
質問 2:
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?
A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector cannot be linked directly to an MCC account.
正解:A
質問 3:
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?
A. User sync must be enabled in Marketing Cloud Account Engagement.
B. The Salesforce connector must be unpaused.
C. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
D. Salesforce B2B Integration user must be created.
正解:B
質問 4:
Select available User Roles
A. Marketing Manager
B. Administrator
C. CD Marketing
D. Sales
E. Sales Manager
F. Sales User
正解:B,C,D,E
質問 5:
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
B. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form
正解:B
質問 6:
Select available Webinar Connectors
A. GoToWebinar
B. WebinarJam
C. ReadyTalk
D. Demio
E. Webex
F. ClickMeeting
正解:A,C,E
質問 7:
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
C. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
正解:D
質問 8:
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
正解:D
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Tanaka -
MCAE-Con-201の問題集だけで勉強して、先日試験に合格しました。
模擬用のソフトも、実際の試験の形式とほぼ同じで非常に有用だと思います。
ありがとうございました。