The web marketing continuous optimization platform can drive which of the following capabilities?
A. Optimize paid search advertising.
B. Target through online advertisements based on interaction history.
C. Automate customer recommendations based on LIVE profile.
D. All of the above.
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?
A. WebSphere Commerce
B. Coremetrics
C. Sterling Commerce
D. Unica
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Distributed Order Management.
B. Social Analytics.
C. Customer Self Service.
D. Logistics Management.
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?
A. Market basket analysis.
B. Customer behavioral segmentation.
C. Linear regression.
D. Social analytics.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
What are Smarter Commerce 'Sell' Offerings focused on?
A. Optimize the customer experience, regardless of touchpoint, or mode of access.
B. Integrating the supply chain in order to support the selling process.
C. Up-sell potential via outbound calling centers and automated dialers.
D. Driving the customer to the preferred enterprise sales channel.
正解:A
解説: (Pass4Test メンバーにのみ表示されます)