Marketing focus is shifting from outward bound / mass media to:
A. product placement in movies and television shows
B. cable television infomercials
C. building a 1:1 interaction with the customer
D. up-sell potential via outbound calling centers and automated dialers
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
What are the key technology requirements for effective cross-channel, interactive, marketing?
A. eCommerce, POS, kiosk, call center.
B. Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
C. Web browser, mobile applications, social platform, data mining.
D. Unica, Coremetrics, SPSS, Cognos.
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A. They feel interactive marketing is not appropriate for their business.
B. Existing systems and data are too disparate.
C. Uncertain ROI.
D. Cost is too high.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
The 'Sell' customer interaction platform provides capabilities for all but which of the following?
A. Customer data mining.
B. Extended brand experience.
C. Cross-channel commerce.
D. Complex B2B sales processes.
正解:A
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
Which type of constraint optimization problem can Smarter Commerce address?
A. Store space planning.
B. Inventory allocations.
C. Transportation routes.
D. All of the above.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
内田** -
M8010-246試験にいかに合格するかという情報がたくさんつまっていてわかりやすかったです。。Pass4Testのアプリバージョンに助けられました。