SDC is a medium sized IT systems development company. SDC employs highly qualified and experienced systems development experts. It invests heavily in staff training and development and as a result, staff are highly motivated and staff turnover is low. SDC has a strong culture of team work and innovation, which the senior managers believe is the basis of SDC's success. The senior managers, who are also the founders of SDC, are highly experienced and have a strong vision for the business.
Which THREE of the following factors would be the main focus of a resource audit for SDC? (Choose three.)
A. Machinery
B. Money
C. Make-up
D. Management
E. Manpower
F. Markets
正解:C,D,E
質問 2:
M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)
A. The external change agent will have better relationships with the bank employees than an internal change agent.
B. The speed of delivery of the change process will be quicker when using an external change agent.
C. The external change agent will be more objective in decision-making than an internal change agent.
D. The bank can exploit the specialist expertise of the external change agent.
E. The change process should be less costly if an external change agent is appointed.
F. As a dedicated resource, the external change agent can give more time to the change process.
正解:B,C
質問 3:
Plush is a medium-sized hotel which recently opened on the outskirts of a city which is popular with tourists. It has a sophisticated website which allows customers to pre-book rooms and additional items, such as meals in its restaurant and tickets for popular tourist attractions in the city.
Plush has listed its website on a popular hotel price comparison website, which allows customers to compare prices and facilities of hotels in the same area and this has resulted in over 60% of Plush's customer bookings so far.
Since listing on the price comparison website, the Sales Manager of Plush has noticed that the prices offered by its nearest competitors have reduced dramatically and their range of special offers have also increased.
Which TWO of Porter's Five Forces have been most affected by the use of the price comparison website by the hotels in the same area as Plush? (Choose two.)
A. Bargaining power of suppliers.
B. Threat of new entrants.
C. Bargaining power of customers.
D. Competitive rivalry.
E. Threat of substitutes.
正解:C,E
質問 4:
RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?
A. Threat
B. Weakness
C. Opportunity
D. Strength
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
Company CCC is an automotive component manufacturer. It manufactures three main products within its portfolio:
Product 1: Relative market share of 0.1; Market growth rate of -2%
Product 2: Relative market share of 4.0; Market growth rate of +3%
Product 3: Relative market share of 0.3; Market growth rate of +15%
Which TWO of the following statements are CORRECT? (Choose two.)
A. Product 2 is likely to be at the growth stage of its life cycle, have weak profitability, poor cash generation and high capital requirements.
B. Product 3 is likely to be at the growth stage of its life cycle, at high risk of failure and further investment should be considered.
C. Product 1 is likely to be at the mature stage of its life cycle, have strong profitability and further investment should be considered.
D. Product 1 is likely to be at the mature stage of its life cycle, operating in a contracting market and is fairly cash neutral.
E. Product 2 is likely to be at the mature stage of its life cycle, is likely to benefit from significant economies of scale.
正解:A,B
質問 6:
YZ operates a national mobile phone (cell phone) network in one country. It is considering upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.
This investment will cost S29 million which YZ's institutional investors have agreed to provide by subscribing to a rights issue. This is due to management having informed institutional investors that a rival is already offering
4G and that this is taking customers away from YZ because its network is now regarded as too slow. YZ's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.
Which of the following statements are correct? (Choose all that apply.)
A. It is essential given the strategic threats to YZ.
B. YZ will gain a first mover advantage.
C. It provides a market development opportunity for YZ.
D. There is stakeholder approval for the investment.
E. There are sufficient investment funds available
正解:A,D,E
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