A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A. Reach out privately to community members who might be interested in attending
B. Provide discount codes to community members who buy early bird tickets
C. Schedule event speakers to host Q&As in the community leading up to the event
D. Post a link to the event website with a daily reminder to purchase
正解:B,C
質問 2:
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
A. Ignore the request on the basis that the membership criteria are well displayed
B. Ask the community to vote on allowing others in the group
C. Allow the 11-year-old as a member of the group so that they do not report the group
D. Respond to the complaint with a link to Facebook Community Standards
正解:D
質問 3:
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
A. Activate a news alert for additional articles
B. Create and track relevant keywords on social media channels
C. Create a post specifically to gather feedback from the community
D. Review comments on the company's press release post
正解:B
質問 4:
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
A. Ask members which types of tools and content they want more of.
B. Increase engagement-type posts and use only new content to create engagement.
C. Research and change the content types to align with the demographics of all community members.
D. Repurpose content by reviewing and recycling previous posts.
正解:C
質問 5:
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
A. Continue to focus on the original community
B. Create a post that discourages members from joining the new community
C. Remove the members who are joining the new community
D. Link to the new community and encourage people to join it
正解:A,B
質問 6:
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
A. Post a welcome post including a link to the guidelines.
B. Decline the post and provide the member with feedback.
C. Post a reminder of the guidelines to the whole group.
D. Approve the post but tag the member on the guidelines.
正解:B
乾*子 -
余裕な時間が足りない人にお勧めます。600-101問題集は試験に対するほとんど同じです、ついに試験に合格しました。