A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
A. Include a discussion question about the product that is being launched
B. Partner with influencers to generate posts about the launch
C. Post a link to a press release announcing a product launch
D. Ask follow-up questions as people leave feedback
正解:A,D
質問 2:
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
A. The approach that the team agreed upon and the company approved
B. The agreed result from a recent poll stating that each community manager will use their initials
C. A company-branded profile used by all community managers with each reply signed by name
D. The personal profiles of each community manager to make it clear who is replying
正解:A
質問 3:
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A. Increase community moderation on all platforms
B. Increase video content across all platforms
C. Increase influencer content across all platforms
D. Increase paid spend targeting young audiences on all platforms
正解:C
質問 4:
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
A. Post a welcome post including a link to the guidelines.
B. Decline the post and provide the member with feedback.
C. Post a reminder of the guidelines to the whole group.
D. Approve the post but tag the member on the guidelines.
正解:B
質問 5:
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
A. How many current clients found the trainer on each platform
B. How much the trainer enjoys using each platform
C. How much engagement each platform gets
D. How much time the trainer spends on each platform
正解:A
質問 6:
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
A. Block the member from the group to avoid the subject.
B. Reach out privately to the member to ask if responses from the team are unclear.
C. Remove the comment with the appropriate rule and explain possible disciplinary actions.
D. Invite other members to clarify that the question has been answered.
正解:C
Kobayashi -
まるで嘘のような600-101的中率でした。ありがとうございます。早速次に受験したい100-101の問題集を購入させていただきました。今回もいい結果が出そう。