How are publication lists used in the Marketing Cloud?
A. To send communication to all subscribers, regardless of opt -in status.
B. To allow subscribers to opt-down/out instead of unsubscribing from all.
C. To manage subscribers in guided and triggered email sends.
D. To build dynamic content rules by subscriber type.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
A. Users receive Marketing Cloud password reset emails from help@email nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C. Upon receiving an email, all tracked links start with click.email.nto.com
D. Cloudpages personalized URLs are served from cloud.email.nto.com
正解:C,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
A. Set inactive data to be automatically cleared after one year, but is recoverable
B. Configure the Enterprise-wide default retention to one year
C. Configure the business unit data retention setting to 12 months
D. Apply a Row Based Retention to each data extension as it is created, set to 12 months
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A. Create one child business unit for the other brands to share but apply folders and naming conventions.
B. Create child business units for each brand and nest another level of child business units for GEOs.
C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
D. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
D. IP ramp -up is important to establish a positive sender reputation.
正解:B,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 6:
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
A. Choose Public App Integration during the installation
B. Configure the API Integration to allow all users access
C. License all appropriate users within the installed package
D. Install App-appropriate business units for expanded access
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 7:
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A. Correct syntax is used on any AMPScript in the email's code.
B. Grammar and spelling in the email text is correct.
C. Personalization strings map to attributes or data extension fields
D. Each content area specified in a dynamic content rule exists.
E. Words or phrases used may trigger spam filters.
正解:A,C,D
解説: (Pass4Test メンバーにのみ表示されます)
質問 8:
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
A. Ages in Household
B. Lifetime Purchase Value
C. Conversion Rate
D. Last Purchase Date
E. Proximity to Store
正解:B,C,D
解説: (Pass4Test メンバーにのみ表示されます)
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Okada -
テキストが違うとこんなに勉強のしやすさも変わるんだな〜と思いました。オススメです。Marketing-Cloud-Administrator苦手な私でも分かりやすかったです。