Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
B. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
C. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
B. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
C. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
A. Set up and pull data from a SendLog Archive Data Extension.
B. Set up and pull data from _Sent and .Subscriber Data Views.
C. Set up and pull data from Tracking Extracts in Automation Studio.
D. Filter data using a Filter Activity on SendLog Data Extension.
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
A. Distributed Marketing
B. Distributed Sending
C. Marketing Cloud Connect
D. Einstein Content Selection
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
A. Create and execute a Tracking Extract.
B. Create and execute a Subscriber Engagement report.
C. Create and execute a Data Filter on the_Click data view.
D. Create and execute a SQL Query against the _Click data view.
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 6:
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
A. Orders should be set up to allow injection upon update in Connect Configuration
B. Synchronized Data Sources poll changes every 15 minutes at the quickest.
C. Orders are not being updated from not meeting criteria to meeting criteria
D. The associated Contact should be updated to be injected.
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 7:
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
A. Suppression List
B. Domain Exclusion
C. Publication List
D. Auto-Suppression List
正解:A,C
解説: (Pass4Test メンバーにのみ表示されます)
質問 8:
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. File Transfer > Import File > Data Extract > File Transfer > Import File
B. Import File > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Query > Data Extract > File Transfer > Import File
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 9:
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
A. Change Sets
B. Configuration Manager
C. Ant Migration Tool
D. Deployment Manager
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
有森** -
このMKT-101問題集は読むのもあまり苦がなく、とにかくやる気が起こるテキストです。