Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Copy Insights
C. Einstein Content Selection
正解:B
質問 2:
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
A. SQL activity using data views
B. Tracking Data extract
C. Audit Trail extract
正解:B
質問 3:
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Click rate
B. Send volume
C. Block bounces
正解:A
質問 4:
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A. Universal Unsubscribe
B. List Unsubscribe header
C. Profile Center Unsubscribe
正解:C
質問 5:
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
A. Remove role="presentation" from layout tables to support assistive technologies.
B. Increase the font size (over 16pt) to make the content easier to read.
C. Reduce line spacing to fit more content on the screen and reduce scrolling.
正解:A
質問 6:
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Ensure preferred channel is available in subscriber data.
C. Create one Entry Source for each messaging channel.
正解:B
質問 7:
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
A. Einstein Messaging Insight
B. Einstein Engagement Scoring
C. Einstein Engagement Frequency
正解:C
質問 8:
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
A. Leverage Enhanced Dynamic Content.
B. Leverage Multilingual Content Blocks.
C. Leverage templates with AMPscript.
正解:B
質問 9:
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
A. Requirement to have Custom URLs on Cloud Pages
B. Sending. Volume > 250,000 Email/Month
C. Requirement to have Custom URLs on images hosted in Marketing Cloud
正解:B
吉沢** -
試験に合格しました。MKT-101試験問題集は本当にわかりやすいです!最後まで頑張りました。合格できるのは何よりです。