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質問 1：
An organization is entering a new market with a range of services. Similar services already exist in the market, and the demand is high.
Which is the BEST approach to pricing and charging for the services in the new market?
A. Ensure service costs are clear to the consumers to help regulate prices
B. Adopt a short-term increase in the pricing and margins
C. Establish long-term contracts with fixed prices to help secure future income
D. Adjust competitive prices for the market and competition
正解：D
質問 2：
An organization has utilized digital technology to make significant improvements to business processes that have contributed to the achievement of its strategic objectives. What does this describe?
A. Organizational disruption
B. Operational technology
C. Digital positioning
D. Digital transformation
正解：D
質問 3：
An IT manager is creating a business case to justify the investment required to replace existing technology with new cloud services to support a digital transformation strategy.
What should be described in the section on opportunity cost?
A. The ongoing cost of maintaining and supporting the cloud services
B. The estimated increase in revenue generated from sales of the new services
C. The value that would be generated if the organization made a different investment
D. The technology and resource costs of migrating to the cloud services
正解：C
質問 4：
An insurance company generates sales from its website, from agents in a call center, and from third parties working for other financial service organizations. The product is very product is very popular and users are generally satisfied. The organization regularly collects and analysis data about service consumers, and this shows users have different levels of satisfaction, depending on how the product was sold.
What should the insurance company consider NEXT to help resolve the situation?
A. Customer analytics
B. Customer feedback
C. Market relevance
D. Omnichannel delivery
正解：D
質問 5：
How frequently should an organization generate and manage its strategy?
A. Continually
B. Annually
C. Every three months
D. Once, and never again
正解：A
質問 6：
An organization develops and delivers a range of digital products and services.
Which is the BEST approach to addressing the risks related to digital technology?
A. Accepting extra work and investing in large projects
B. Taking small, calculated risks that do not have a large impact
C. Reducing the use of digital technology
D. Focusing on protecting the assets inside the organization
正解：B
質問 7：
What should leaders of digital organizations focus on when educating shareholders about changes in strategy?
A. Ensuring that shareholders will be able to implement new or modified plans
B. Ensuring that shareholders understand changes to the financial value of the organization
C. Teaching shareholders about entrepreneurship, and the history of innovation
D. Ensuring that shareholders can continue to meet the leaders' outsourcing needs
正解：B
An organization is entering a new market with a range of services. Similar services already exist in the market, and the demand is high.
Which is the BEST approach to pricing and charging for the services in the new market?
A. Ensure service costs are clear to the consumers to help regulate prices
B. Adopt a short-term increase in the pricing and margins
C. Establish long-term contracts with fixed prices to help secure future income
D. Adjust competitive prices for the market and competition
正解：D
質問 2：
An organization has utilized digital technology to make significant improvements to business processes that have contributed to the achievement of its strategic objectives. What does this describe?
A. Organizational disruption
B. Operational technology
C. Digital positioning
D. Digital transformation
正解：D
質問 3：
An IT manager is creating a business case to justify the investment required to replace existing technology with new cloud services to support a digital transformation strategy.
What should be described in the section on opportunity cost?
A. The ongoing cost of maintaining and supporting the cloud services
B. The estimated increase in revenue generated from sales of the new services
C. The value that would be generated if the organization made a different investment
D. The technology and resource costs of migrating to the cloud services
正解：C
質問 4：
An insurance company generates sales from its website, from agents in a call center, and from third parties working for other financial service organizations. The product is very product is very popular and users are generally satisfied. The organization regularly collects and analysis data about service consumers, and this shows users have different levels of satisfaction, depending on how the product was sold.
What should the insurance company consider NEXT to help resolve the situation?
A. Customer analytics
B. Customer feedback
C. Market relevance
D. Omnichannel delivery
正解：D
質問 5：
How frequently should an organization generate and manage its strategy?
A. Continually
B. Annually
C. Every three months
D. Once, and never again
正解：A
質問 6：
An organization develops and delivers a range of digital products and services.
Which is the BEST approach to addressing the risks related to digital technology?
A. Accepting extra work and investing in large projects
B. Taking small, calculated risks that do not have a large impact
C. Reducing the use of digital technology
D. Focusing on protecting the assets inside the organization
正解：B
質問 7：
What should leaders of digital organizations focus on when educating shareholders about changes in strategy?
A. Ensuring that shareholders will be able to implement new or modified plans
B. Ensuring that shareholders understand changes to the financial value of the organization
C. Teaching shareholders about entrepreneurship, and the history of innovation
D. Ensuring that shareholders can continue to meet the leaders' outsourcing needs
正解：B
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