A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?
A. Diagnostic
B. Predictive
C. Prescriptive
D. Descriptive
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
An online retailer of men's athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitorproducts and uses this information to adjust the retailer's prices. What type of analytics is the retailer using to maintain their pricing structure?
A. Diagnostic
B. Predictive
C. Prescriptive
D. Descriptive
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
The finance manager has reported that customers are taking much longer to remit payments this year than last.
They would like help in finding a solution to address the situation. One suggestion was to offer a 10% discount to entice customers to pay their invoices in full within the first 30 days. Before offering the discount, the finance manager would like the analytics team to do some research to determine if there is value in addressing the accounts receivable problem. Which of the following is a valid question to ask in this situation?
A. Should the discount offered be set at 10% or 15%?
B. How does credit score impact the customer's ability to pay?
C. Have discounts been offered before?
D. Are sales decreasing when accounts receivables are increasing?
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
A company wants to run a monthly promotion on batteries that cost 15 cents each and sells for 50 cents. At this price, they typically sell 1000 batteries and generate a profit of 35 cents per battery for a total profit of
$350. The analytics team was asked to test two price points - 20% off (i.e. a sale price of 40 cents) and 40% off (i.e., a sale price of 30 cents). The survey data completed by 10000 participants was analyzed and showed that a 20% savings would result in sales of 1200 batteries and the 40% savings would result in 1800 batteries being sold. The team's initial recommendation was to recommend the 40% discount. Now that they are validating their recommendations, they decide to:
A. Question why management would only want them to test two price points
B. Redo the survey looking for a larger sample size
C. Change their recommendation realizing they have been victims of linear bias
D. Use their original recommendation given that the volume of sales is much higher
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
Allegra Consulting is planning on establishing an analytics system to track career progression of their consultants. Elicitation will be used to identify the required features. How would brainstorming be used to prepare for elicitation?
A. To choose the statistical methods required
B. Determine the value for establishing the analytics system
C. To identify the key metrics to be collected
D. To identify sources of business information to consider
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
Gotoh -
CBDAを3周して分からないことをしっかり理解していく。合格しました。Pass4Testのおかげです。一発合格しました!嬉しいです!どうもありがとうございます!