質問 1：
A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and
30-year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card's user base by finding more of these younger customers. Which AAM capability should the architect recommend to help the marketer achieve that goal?
A. Look-alike modeling based on 54- to 65-year old current customers
B. Cross-channel segmentation for 20- to 30-year old current customers
C. Look-alike modeling based on 20- to 30-year old current customers
D. Cross-channel segmentation for 54- to 65-year old current customers
正解：B
質問 2：
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product.
The attributes in their CRM system are as follows:
* Customer Zip Code
* Household Size - 1; 2-4; 5
* Zip Code is Fiber Eligible: Yes; No
* Current Product - DSL; Broadband; Fiber
* Paperless Billing - Yes; No
* Internet Speed - 10 mbps; 25 mbps; 50 mbps; 100+ mbps
How should an architect recommend using these data points?
A. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers
B. Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data
C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
D. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible
正解：B
質問 3：
A customer wants to analyze AAM segments to understand how those segments perform.
The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?
A. Map the Adobe Analytics report suite(s) within an AAM Destination
B. Enable the Profile Merge Rule using Last Authenticated Profile
C. Enable the Profile Merge Rule using Current Device Profile
D. Set up an Adobe Analytics Cookie Destination
正解：D
質問 4：
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign.
The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers.
Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?
A. Current Authenticated + Current Device
B. Last Authenticated + Adobe Co-op
C. Current Authenticated + No Device
D. Last Authenticated + Profile Link
正解：C
質問 5：
Which statement represents the steps for generating a Customer Data Feed (CDF)?
A. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location
B. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
C. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
D. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
正解：C
A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and
30-year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card's user base by finding more of these younger customers. Which AAM capability should the architect recommend to help the marketer achieve that goal?
A. Look-alike modeling based on 54- to 65-year old current customers
B. Cross-channel segmentation for 20- to 30-year old current customers
C. Look-alike modeling based on 20- to 30-year old current customers
D. Cross-channel segmentation for 54- to 65-year old current customers
正解：B
質問 2：
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product.
The attributes in their CRM system are as follows:
* Customer Zip Code
* Household Size - 1; 2-4; 5
* Zip Code is Fiber Eligible: Yes; No
* Current Product - DSL; Broadband; Fiber
* Paperless Billing - Yes; No
* Internet Speed - 10 mbps; 25 mbps; 50 mbps; 100+ mbps
How should an architect recommend using these data points?
A. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers
B. Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data
C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
D. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible
正解：B
質問 3：
A customer wants to analyze AAM segments to understand how those segments perform.
The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?
A. Map the Adobe Analytics report suite(s) within an AAM Destination
B. Enable the Profile Merge Rule using Last Authenticated Profile
C. Enable the Profile Merge Rule using Current Device Profile
D. Set up an Adobe Analytics Cookie Destination
正解：D
質問 4：
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign.
The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers.
Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?
A. Current Authenticated + Current Device
B. Last Authenticated + Adobe Co-op
C. Current Authenticated + No Device
D. Last Authenticated + Profile Link
正解：C
質問 5：
Which statement represents the steps for generating a Customer Data Feed (CDF)?
A. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location
B. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
C. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
D. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
正解：C
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