質問 1：
A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.
How should an architect recommend incorporating this data into Audience Manager?
A. Extract the year from the CRM system
Create a trait for each calendar year that the company has been in business
B. Extract year and month from the CRM system
Create a trait for each month (1-12) and each year and combine into a segment
C. Extract the month and year from the CRM system
Create a trait for number of years since initial contract date
D. Extract the year from the CRM system
Create a trait for each 5 year range they have been a customer
正解：C
質問 2：
An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.
Client tracks the following media data points IDs in the Audience Manager:
* Campaign
* Creative
* Placement
* Site
The client needs to be able to validate that:
* The Trait Name represents the correct data point
* The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?
A. Include Data Source ID in the Trait Name, Trait Expression
B. Include Segment ID, Destination ID in the Trait Name
C. Include media data point ID in the Trait Name, Trait Expression
D. Include Segment ID in the Trait Name, Trait Expression
正解：B
質問 3：
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?
A. business_stays > 3 OR leisure_stays > 5
B. business_stays > 10 AND can_email_flag=false
C. resort_stays > 5 AND memebership_level=platinum
D. resort_stays > 2 OR visited_hotel_page= true
正解：D
質問 4：
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)
A. Google Publisher Tag Cookie Destination
B. Provision for Profiles and Audiences
C. Provision SFTP for audience transfer
D. Experience Cloud service
E. Key-Value Data Format
正解：A,E
質問 5：
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
4.Experience Cloud ID service is implemented.
5.The segments use offline propensity model traits.
6.The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?
A. ID syncs are enabled.
B. The segment uses a Device Graph merge rule.
C. Server-side forwarding is enabled.
D. The segment has a real-time population.
正解：C
質問 6：
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)
A. Activate a data agreement through the Audience Manager Marketplace
B. Export the automobile manufacturer's model and safety information for use with the insurance company
C. Privately exchange data with the insurance company via a Second Party agreement
D. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
E. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
正解：D,E
質問 7：
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?
A. .overwrite
B. .sync
C. .split
D. .csv
正解：B
A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.
How should an architect recommend incorporating this data into Audience Manager?
A. Extract the year from the CRM system
Create a trait for each calendar year that the company has been in business
B. Extract year and month from the CRM system
Create a trait for each month (1-12) and each year and combine into a segment
C. Extract the month and year from the CRM system
Create a trait for number of years since initial contract date
D. Extract the year from the CRM system
Create a trait for each 5 year range they have been a customer
正解：C
質問 2：
An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.
Client tracks the following media data points IDs in the Audience Manager:
* Campaign
* Creative
* Placement
* Site
The client needs to be able to validate that:
* The Trait Name represents the correct data point
* The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?
A. Include Data Source ID in the Trait Name, Trait Expression
B. Include Segment ID, Destination ID in the Trait Name
C. Include media data point ID in the Trait Name, Trait Expression
D. Include Segment ID in the Trait Name, Trait Expression
正解：B
質問 3：
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?
A. business_stays > 3 OR leisure_stays > 5
B. business_stays > 10 AND can_email_flag=false
C. resort_stays > 5 AND memebership_level=platinum
D. resort_stays > 2 OR visited_hotel_page= true
正解：D
質問 4：
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)
A. Google Publisher Tag Cookie Destination
B. Provision for Profiles and Audiences
C. Provision SFTP for audience transfer
D. Experience Cloud service
E. Key-Value Data Format
正解：A,E
質問 5：
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
4.Experience Cloud ID service is implemented.
5.The segments use offline propensity model traits.
6.The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?
A. ID syncs are enabled.
B. The segment uses a Device Graph merge rule.
C. Server-side forwarding is enabled.
D. The segment has a real-time population.
正解：C
質問 6：
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)
A. Activate a data agreement through the Audience Manager Marketplace
B. Export the automobile manufacturer's model and safety information for use with the insurance company
C. Privately exchange data with the insurance company via a Second Party agreement
D. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
E. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
正解：D,E
質問 7：
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?
A. .overwrite
B. .sync
C. .split
D. .csv
正解：B
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