(Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)
A. Follow leadership's direction since the issue is minor and unlikely to escalate
B. Recommend disclosure only if customers or media raise concerns
C. Advise transparent communication to affected stakeholders, proportionate to the issue
D. Delay any communication until legal counsel confirms there is no obligation to disclose
正解:C
解説: (Pass4Test メンバーにのみ表示されます)
質問 2:
Which part of the communication development process should be handled by in-house communication professionals?
A. Crisis and emergency communications
B. Strategy and project management
C. Speech writing and newsletter writing
D. Video production and web programming
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 3:
Strategic alignment as a core concept in reputation management is defined as the degree of:
A. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
D. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4:
In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
A. references for the consultant who drafted the program.
B. punishments and rewards for employee behavior.
C. links to applicable local criminal law.
D. consistent, clear messages about values.
正解:D
解説: (Pass4Test メンバーにのみ表示されます)
質問 5:
Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
A. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
B. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
C. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
D. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
正解:B
解説: (Pass4Test メンバーにのみ表示されます)
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Kikuchi -
本日、試験を受験し、無事で合格できました。実質4日での合格です。とても嬉しいです。ありがとうございました