You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:
Exhibit:

A. Keyword stuffing
B. Keyword selection
C. Keyword research
D. Keyword optimization
正解:C
質問 2:
One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:
A. Banner Ads
B. QR Codes
C. Facebook Ads
D. Twitter Sponsored Stories
正解:A
質問 3:
Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:
A. Hashtag
B. List
C. Profile
D. Category
正解:B
質問 4:
HOTSPOT
Click in the screen below to sign up for the Digital Marketing Institute YouTube Channel:

正解:

質問 5:
What is the general description for advertising that incorporates graphically rich media, and which is presented in consistent size formats online known as? Choose one of the following:
Exhibit:

A. Web advertising
B. Social media advertising
C. Display advertising
D. Email advertising
正解:C
質問 6:
What does the term CPM refer to? Choose one of the following:
Exhibit:

A. Cost Per Hundred
B. Cost Per Click
C. Cost Per Million
D. Cost Per Thousand
正解:D
質問 7:
Which one of the following is not considered as a goal within Google Analytics? Choose one of the following:
Exhibit:

A. File download
B. Brochure request
C. Completed purchase
D. Traffic alert
正解:D
質問 8:
Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization.
Complete the sentence by choosing one from the following:
A. Transaction
B. Funnel
C. Aim
D. Goal
正解:D
質問 9:
To optimize response rates for your email marketing messages which practice is a good one to adopt? Choose one of the following:
A. Use an info address
B. Use a real reply address
C. Use a client company email generic address
D. Use a computerized address
正解:B
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