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質問 1：
Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?
A. Create a communication channel for customers to lodge complaints.
B. Apologize to a customer for a faulty product.
C. Donate money to a nonprofit involved in developing sustainable living methods.
D. Institute an employee rewards program.
E. Invest in a new manufacturing facility to generate more jobs.
正解：C
質問 2：
Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?
A. safety, physiological, safety, and self-actualization, and personal
B. self-actualization, personal, social, safety, and physiological
C. personal, social, physiological, psychological, and safety
D. safety, personal, self-actualization, physiological, and social
E. physiological, safety, love, esteem, and self-actualization
正解：E
質問 3：
Which of the following is a feature of radio advertisements?
A. It is highly targeted.
B. It can be linked to detailed content.
C. It enables personalization.
D. It offers higher exposure periods.
E. It offers a wide reach.
正解：E
質問 4：
Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____.
A. the loss leader price
B. the reference price
C. the everyday low price
D. the manufacturer's suggested retail price
E. the value-based price
正解：D
質問 5：
Which of the following is a feature of a warehouse club?
A. High prices and luxury merchandise
B. Little to no in-store service and sales expertise
C. Deep but narrow assortments and sales associate expertise
D. A large assortment of food and other products
E. An inconsistent assortment of brand name merchandise sold at a significant discount
正解：B
質問 6：
Which of the following is seen in Stage 4 of the B2B buying process?
A. Metric assessment
B. Vendor negotiation
C. Order specifications
D. Straight rebuys
E. Modified rebuys
正解：B
質問 7：
PlayBall, a manufacturer of gaming consoles, announces the release of its new device.
Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.
A. innovators
B. laggards
C. early majority
D. early adopters
E. late majority
正解：A
質問 8：
Cinfy, an electronic appliances manufacturer, sells 30 pizza ovens, 60 coffee makers, and 90 sandwich toasters per day. Despite warnings from analysts, Cinfy hikes prices of its toasters from $150 to $180, and toaster sales fall by 40%. After this pricing strategy backfires, Cinfy decides that a 10% drop in demand is acceptable, but not more. Assuming that the elasticity of demand for the toasters remains constant, what is the maximum price hike that Cinfy can afford without letting the sales drop by more than 10%?
A. $7.50
B. $9
C. $2.50
D. $15
E. $5
正解：A
質問 9：
Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.
A. quantitative
B. mixed
C. ethnographic
D. focus group
E. content analysis
正解：C
Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?
A. Create a communication channel for customers to lodge complaints.
B. Apologize to a customer for a faulty product.
C. Donate money to a nonprofit involved in developing sustainable living methods.
D. Institute an employee rewards program.
E. Invest in a new manufacturing facility to generate more jobs.
正解：C
質問 2：
Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?
A. safety, physiological, safety, and self-actualization, and personal
B. self-actualization, personal, social, safety, and physiological
C. personal, social, physiological, psychological, and safety
D. safety, personal, self-actualization, physiological, and social
E. physiological, safety, love, esteem, and self-actualization
正解：E
質問 3：
Which of the following is a feature of radio advertisements?
A. It is highly targeted.
B. It can be linked to detailed content.
C. It enables personalization.
D. It offers higher exposure periods.
E. It offers a wide reach.
正解：E
質問 4：
Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____.
A. the loss leader price
B. the reference price
C. the everyday low price
D. the manufacturer's suggested retail price
E. the value-based price
正解：D
質問 5：
Which of the following is a feature of a warehouse club?
A. High prices and luxury merchandise
B. Little to no in-store service and sales expertise
C. Deep but narrow assortments and sales associate expertise
D. A large assortment of food and other products
E. An inconsistent assortment of brand name merchandise sold at a significant discount
正解：B
質問 6：
Which of the following is seen in Stage 4 of the B2B buying process?
A. Metric assessment
B. Vendor negotiation
C. Order specifications
D. Straight rebuys
E. Modified rebuys
正解：B
質問 7：
PlayBall, a manufacturer of gaming consoles, announces the release of its new device.
Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.
A. innovators
B. laggards
C. early majority
D. early adopters
E. late majority
正解：A
質問 8：
Cinfy, an electronic appliances manufacturer, sells 30 pizza ovens, 60 coffee makers, and 90 sandwich toasters per day. Despite warnings from analysts, Cinfy hikes prices of its toasters from $150 to $180, and toaster sales fall by 40%. After this pricing strategy backfires, Cinfy decides that a 10% drop in demand is acceptable, but not more. Assuming that the elasticity of demand for the toasters remains constant, what is the maximum price hike that Cinfy can afford without letting the sales drop by more than 10%?
A. $7.50
B. $9
C. $2.50
D. $15
E. $5
正解：A
質問 9：
Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.
A. quantitative
B. mixed
C. ethnographic
D. focus group
E. content analysis
正解：C
Ootomo -
試験に出てくる内容のほとんどがこの問題集に収めていて、本当に助けになりました。これを使ってPCM不合格になるわけがないよ