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質問 1：
"Top-down" and "bottom-up" are ways to think about:
A. Leadership
B. Linking strategy and the product portfolio
C. Connecting customers with the orgasation
D. Forecasting
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
When developing metrics for a company, which of the following is a consideration in this process?
A. All of the above
B. The time-frame of the measurement (e.g. past results, current performance)
C. The audience for the measurement (e.g. executives, middle managers)
D. The scope of the measurement (e.g. business unit-wide, project-wide)
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:
A. Qualitative research techniques
B. Multivariate research techniques
C. Voice od customer techniques
D. Ethnographic research techniques
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
In the concept generation phase of the new product process, which of the following statements below is correct?
A. Generate as few new product concepts as possible for a new product opportunity because this process takes time and speed to market is of the essence
B. None of the above are correct
C. Generate as many new product concepts as possible for a new product opportunity, because the more concepts that are generated, the higher the probability of a successful concept.
D. Only generate one new product concept for a new product opportunity and stick with it
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
What quantitative market research tool should be used to identify a gap in the products offered to a market?
A. Any appropriate multivariate technique
B. Secondary research
C. Lead users
D. On-line forums
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
The following are included in what document type?
1. What needs to be done to do the work
2. Communicates essentials to all players, leading to integrated actions, providing targets and direction for outcomes
3. Defines the length of the process or cycle times
4. Defines requirements in terms that can be measured
A. Product Concept Statement
B. Product Innovation Charter (PIC)
C. Product Protocol
D. None of the above
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the poor performers predominantly relied on which tool for managing their NPD portfolio?
A. Checklists
B. Bubble diagrams
C. Business strategy
D. Financial method
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
The purpose of market research in the Concept Evaluation Stage is select projects for funding. Typical market research techniques include secondary research and market testing
A. False
B. True
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
"Top-down" and "bottom-up" are ways to think about:
A. Leadership
B. Linking strategy and the product portfolio
C. Connecting customers with the orgasation
D. Forecasting
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 2：
When developing metrics for a company, which of the following is a consideration in this process?
A. All of the above
B. The time-frame of the measurement (e.g. past results, current performance)
C. The audience for the measurement (e.g. executives, middle managers)
D. The scope of the measurement (e.g. business unit-wide, project-wide)
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 3：
Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:
A. Qualitative research techniques
B. Multivariate research techniques
C. Voice od customer techniques
D. Ethnographic research techniques
正解：B
解説: (Pass4Test メンバーにのみ表示されます)
質問 4：
In the concept generation phase of the new product process, which of the following statements below is correct?
A. Generate as few new product concepts as possible for a new product opportunity because this process takes time and speed to market is of the essence
B. None of the above are correct
C. Generate as many new product concepts as possible for a new product opportunity, because the more concepts that are generated, the higher the probability of a successful concept.
D. Only generate one new product concept for a new product opportunity and stick with it
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 5：
What quantitative market research tool should be used to identify a gap in the products offered to a market?
A. Any appropriate multivariate technique
B. Secondary research
C. Lead users
D. On-line forums
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
質問 6：
The following are included in what document type?
1. What needs to be done to do the work
2. Communicates essentials to all players, leading to integrated actions, providing targets and direction for outcomes
3. Defines the length of the process or cycle times
4. Defines requirements in terms that can be measured
A. Product Concept Statement
B. Product Innovation Charter (PIC)
C. Product Protocol
D. None of the above
正解：C
解説: (Pass4Test メンバーにのみ表示されます)
質問 7：
According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the poor performers predominantly relied on which tool for managing their NPD portfolio?
A. Checklists
B. Bubble diagrams
C. Business strategy
D. Financial method
正解：D
解説: (Pass4Test メンバーにのみ表示されます)
質問 8：
The purpose of market research in the Concept Evaluation Stage is select projects for funding. Typical market research techniques include secondary research and market testing
A. False
B. True
正解：A
解説: (Pass4Test メンバーにのみ表示されます)
Izumi -
これNPDPをおさえておけば得点アップにつながることは間違いないっす