最新なFacebook 200-101問題集（60題）、真実試験の問題を全部にカバー！

質問 1：
An analyst calculates data averages (norms) of more than 2,500 brand lift tests in the industry, then compares it to recent campaign results:
* Campaign delivered Ad recall lift +8.3pt (the norm Ad Recall is 9.Opt with a standard deviation of 0.6pt)
* Campaign delivered Message Association +7.1pt (the norm for Message Association is 7.8pt with a standard deviation of 0.8pt)
* Campaign delivered Favorability +6.3pt (the norm for Favorability is 4.Opt with a standard deviation of 1.1pt)
* Campaign delivered Purchase Intent +5.9pt (the norm for Purchase Intent is 5.3pt with a standard deviation of 0.5pt)
Which conclusion should the analyst make based on this data?
A. Campaign favorability is significantly better than the norm above 95% confidence
B. Campaign message association is significantly worse than the norm above 95% confidence
C. Campaign ad recall is significantly worse than the norm above 95% confidence
D. Campaign purchase intent is significantly better than the norm above 95% confidence
正解：D

質問 2：
A marketing analyst wants to understand the relationship between campaign frequency and additional return on ad spend (ROAS) across 150 CPG Facebook campaigns. The analyst has the following information on these campaigns: reach, frequency, duration, budget, product category, buying strategies, and outcomes like additional sales and ROAS. The analyst suspects that campaign frequency is related to other campaign characteristics and is planning to run the following statistical model:
ROAS Lift = bO + b1.reach + b2.frequency + b3.duration + b4.budget + b5.product category + b6.buying strategy
What two additional statistical analysis are required to test the analyst's hypothesis? (Choose 2)
A. Multiple linear regression including non-linear and interaction terms
B. Correlation matrix of campaign frequency and other predictors of ROAS Lift
C. Simple linear regression of frequency and ROAS Lift
D. Logistic regression including all relevant campaign characteristics
正解：A,B

質問 3：
An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.
Ad Set A:
Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused
Ad Set B:
Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused
Which two approaches could be recommended to analyze these campaigns? (Choose 2)
A. Panel-based survey
B. Randomized control trials
C. Segmentation analysis
D. A/B testing
正解：D

質問 4：
An advertiser obtains a p-value of 0.20 after a matched pairs multi-cell experiment. The objective was to measure whether advertising strategy A generated more incremental business outcomes than advertising strategy B.
The test had high statistical power probability, and the result was not a false negative.
What could the advertiser conclude?
A. The advertiser should allocate the same budget for strategy A and strategy B
B. The advertiser should place a greater share toward the strategy that had higher impact
C. The advertiser should place all budget in strategy A
D. No conclusion can be made because the p-value is above 0.05
正解：B

質問 5：
A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
A. Try to diversify the campaign objectives
B. Try to reach a broacer audience
C. Increase the total budget
D. Allocate more budget to the Lead Generation objective
正解：C

質問 6：
A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.
Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:
* ROAS decreased by 40%
* Average frequency increased by 50%
* CPMs increased by 60%
* Reach increased by 10%
* Cost per click decreased by 15%
* Allocation of budget between creative formats remained the same
An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?
A. Bidding strategy (Cost Cap versus Lowest Cost)
B. Creative (Video versus Static)
C. Audience (Retargeting versus Acquisition)
D. Optimization (Purchase versus Traffic)
正解：B