What is Audience Network?
A. An insights tool that helps you gain data about your Page followers
B. A marketplace to sell and buy items in local areas
C. A platform that offers ad delivery on other websites and apps
D. Where you can manage your audience options for ads
正解:A
質問 2:
How should an advertiser describe Meta Conversion API to a customer?
A. A way to track app login and events by integrating SDK to the mobile app
B. A series of standard and custom events tracked through a base code installed on an advertiser's website
C. A direct connection to an advertiser's server to optimize ad targeting decrease CPA and measure results
D. A piece of code for a website that allows measuring, optimizing and building audiences for ad campaigns
正解:B
質問 3:
What are two benefits of the interconnectivity of the Meta products? (Choose 2)
A. Optimize ad campaigns by placement type
B. Manage ad campaigns across platforms from one interface
C. Divide budget by platform
D. Apply reach and frequency across Messenger
正解:A
質問 4:
A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App Which metric within Ads Manager will help the business determine the success of the campaign?
A. Amount spent
B. Estimated Ad Recall Lift Rate
C. Cost per click
D. Reach
正解:D
質問 5:
What is the first step required to establish a business presence on Facebook?
A. Create an ad
B. Create a post
C. Pay to set up your business account
D. Create an event
E. Create a page
正解:E
質問 6:
What is a valid reason that an ad would be rejected by Facebook?
A. An image within the ad focused on individual body parts
B. Lead ads were used to receive email, first name and phone number
C. The ad used a video ad that was originally created for television
D. The link to the landing pages included content that was relevant to the ad
正解:A
質問 7:
What action would a business want its customers to take if it selects Conversions as its campaign objective?
A. Provide an email address
B. Like a post
C. Make a purchase
D. Install an app
E. View a video
正解:C
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