Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?
A. Automatic CPC bidding
B. Manual CPC bidding
C. CPA bidding
D. CPM bidding
正解:C
質問 2:
Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
A. Transparent background images allow the ad's background to be more pleasing to view.
B. Transparent background images allow the ad's background to fade through the image.
C. Transparent background images load faster in browsers.
D. Transparent background images appear to float on the ad's background.
正解:D
質問 3:
Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?
A. He must have added the Google AdWords Conversion Tracking code to his Website page.
B. His YouTube ads must be placed through a YouTube reservations agent.
C. His ads must be prepaid.
D. He must have uploaded a promoted video on YouTube.
正解:A
質問 4:
You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?
A. You can not create a report specific to YouTube ads.
B. You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
C. You can create a report for YouTube ads through DART for Publishers.
D. You can create a report for YouTube ads through the YouTube ads placement feature.
正解:B
質問 5:
Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?
A. Performance-driven campaigns with CPC or CPM sales
B. CPM sales and video ad sales
C. Placement sales directly through Google Content Network selection
D. Reservation-based model where placements are purchased directly through YouTube ad sa les
正解:D
質問 6:
Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
A. Use Google AdWords with hundreds of comic-book based keywords.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
C. Use the Google Content Network for niche placements.
D. Use Google AdWords for search marketing.
正解:C
質問 7:
Chrissy wants to create advertisements for her business for the Google Content Network. She's interested in creating engaging ads for the Google Content Network, but she doesn't know what type of ads she is allowed to create. There are, she's learned, four different types of display ads in the Google Content Network. Which of the following is NOT an ad type she can use in the Google Content Network?
A. Image ad
B. Text ad
C. Video ad
D. Audio ad
正解:D
質問 8:
Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?
A. It's an ad that shows at the end of a video.
B. It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
C. It's an ad that is fed into the Google Content Network of sites partners.
D. It's an ad that is displayed as part of the DoubleClick partnerships.
正解:A
中野** -
先日adwords-display試験合格しました。
実際の試験と練習問題が非常に似た作りになっているので、楽勝でした。
ありがとうございました。