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質問 1：
Which of the following is a social media optimization technique that can aid in search engine optimization?
A. Creating as many posts as possible, regardless of user engagement.
B. Share content from third parties that will engage users.
C. Filling out all social media profiles completely.
D. Make sure all social media posts link back to your company's Web site.
正解：C
質問 2：
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Reputation damage and financial loss
C. Financial loss and corporate identify theft.
D. Reputation damage and cybercrime.
正解：A
質問 3：
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
B. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
C. Use the images and full text from the longest article, add personal editorial comments and create a new title.
D. Create a new title, links to the original sources and add personal editorial comments
正解：D
質問 4：
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
A. Post the weekly coupon flyer as a PDF.
B. Post recipes with coupons for the ingredients.
C. Schedule promotionevents at various store locations.
D. Post a link to their corporate Web site.
正解：C
質問 5：
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
A. Cultivate a relationship with an online book club to share announcements and offer free books
B. Auction signed copies of the books on retail shopping sites.
C. Offer low cost writing workshops scheduled as shareable events.
D. Post videos of interviews with published authors bundled with "buy now" social commerce options.
正解：A
質問 6：
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
A. Update their biographies on Linkedin
B. Share videos of previous signings on YouTube.
C. Schedule an event on Facebook.
D. Post images from the novels to Pinterest
正解：B
Which of the following is a social media optimization technique that can aid in search engine optimization?
A. Creating as many posts as possible, regardless of user engagement.
B. Share content from third parties that will engage users.
C. Filling out all social media profiles completely.
D. Make sure all social media posts link back to your company's Web site.
正解：C
質問 2：
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Reputation damage and financial loss
C. Financial loss and corporate identify theft.
D. Reputation damage and cybercrime.
正解：A
質問 3：
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
B. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
C. Use the images and full text from the longest article, add personal editorial comments and create a new title.
D. Create a new title, links to the original sources and add personal editorial comments
正解：D
質問 4：
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
A. Post the weekly coupon flyer as a PDF.
B. Post recipes with coupons for the ingredients.
C. Schedule promotionevents at various store locations.
D. Post a link to their corporate Web site.
正解：C
質問 5：
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
A. Cultivate a relationship with an online book club to share announcements and offer free books
B. Auction signed copies of the books on retail shopping sites.
C. Offer low cost writing workshops scheduled as shareable events.
D. Post videos of interviews with published authors bundled with "buy now" social commerce options.
正解：A
質問 6：
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
A. Update their biographies on Linkedin
B. Share videos of previous signings on YouTube.
C. Schedule an event on Facebook.
D. Post images from the novels to Pinterest
正解：B
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